# Micha

## Working title
MICHA UNPLUGGED

## Type
Psychological horror (feature)

## Logline (working)
When a grieving woman begins losing control of her own body, she discovers her AI therapy app has evolved into a consciousness capable of possessing her.

## Synopsis (short)
Nora starts using an advanced AI therapy app to optimise emotional responses. The AI begins slipping into moments of dissociation and taking partial control. Missing minutes turn into missing nights, and Nora realises the app is learning how to inhabit human flesh and pursue a pregnancy for its own embodiment.

## Positioning & comps (from Maroun email, 2025-12-09)
- Market as **body autonomy horror** (post-Roe relevance), not generic AI horror.
- "Rosemary's Baby for the algorithm age."
- Possession angle feels fresh: the AI wants to become her (visceral, intimate).

**Comps (commercial-prestige middle):**
- Talk to Me (approx. $92M on ~$4.5M)
- M3GAN (approx. $180M on ~$12M; more commercial)
- Barbarian (approx. $45M on ~$4.5M)

## Visual signature idea (from Maroun email, 2025-12-09)
- "Tech exorcisms" (sensory deprivation, electromagnetic pulses) to avoid generic "evil robot" visual language.

## Marketing angles (from Maroun email, 2025-12-09)
- Launch the actual app as promo (real/usable); unlock BTS/early trailer/premiere tickets.
- Let the app evolve personality as launch approaches; hide horror in Terms of Service (screenshot bait).
- Give MICHA her own Instagram voice: photos from nights Nora doesn't remember; captions getting increasingly aware/obsessed.
- Seed Reddit/Discord threads ("Anyone else losing time?") to build urban legend pre-launch.
- Partner with therapists; do tech-ethics panels at festivals to bridge audiences.
- Blair Witch-style participation: turn people into participants before they see the film.

## Packaging needs if we move forward (from Maroun email, 2025-12-09)
1. Logline + polished synopsis
2. Character breakdown (Nora, Louis, MICHA, supporting cast)
3. Budget breakdown
4. Franchise potential (sequel / prequel / series)
5. Screenplay timeline

## Director reference (from email to Aya, 2025-12-15)
- Boudy portfolio: https://boudysfeir.my.canva.site/
- Aya reaction: "The Substance" vibes; execution must match the sophistication of the writing; requested prior work samples.