# 06 — Contact Playbook: Who to Reach and How

## Primary Contacts at Glitch Productions

### 1. Kevin Lerdwichagul — CEO & Co-Founder
| | |
|---|---|
| **Role** | Chief Executive Officer, Executive Producer |
| **Based in** | Sydney, Australia |
| **Background** | Thai-Australian; UNSW double degree (Computer Science + Engineering); formerly Lead Developer at Austern International; featured in Forbes |
| **Why he matters** | Final decision-maker on all business deals; directly quoted in every major licensing announcement |
| **Public quotes** | "Glitch Productions is proving itself as the ultimate disruptor to the traditional animation industry" |

### 2. Anna Sorsby — Licensing & Merchandising Officer
| | |
|---|---|
| **Role** | Licensing & Merchandising Officer |
| **Background** | Artist; marketing, design, licensing, product development (softlines, hardlines, consumables) |
| **Why she matters** | Responsible for all merchandise and licensing partnerships — the exact category where MENA has the best opportunity |
| **LinkedIn** | linkedin.com/in/anna-sorsby |

### 3. Jasmine Yang — COO / General Manager
| | |
|---|---|
| **Role** | Chief Operating Officer |
| **Why she matters** | Runs day-to-day operations; likely involved in deal execution and partner management |

### 4. Luke Lerdwichagul — CCO & Co-Founder
| | |
|---|---|
| **Role** | Chief Content Officer |
| **Why he matters** | Creative gatekeeper; any deal touching content changes or localization goes through him |

---

## How to Contact Them

### Email Addresses (Verified)

| Address | Confidence | Context |
|---------|------------|---------|
| `business@glitchprod.com` | ✅ High | Confirmed by Reddit r/GlitchProductions community; standard business inquiry channel |
| `glitch@glitchprod.com` | ✅ Medium | Listed on ContactOut; older but still active |
| `support@finalfinalproject.com` | ✅ High | Merchandise/logistics support (from Glitch Store FAQ) |

### Web Contact Form
- **URL**: https://www.glitchprod.com/contact
- **Fields**: First Name, Last Name, Email, Subject, Message
- **Best for**: Initial cold outreach

### Press Kit
- **URL**: https://www.glitchprod.com/press-kit
- **Includes**: Show synopses, logos, renders, trailers, key art
- **Use before contacting**: Download assets to show familiarity with the brand

---

## Recommended Outreach Sequence

### Step 1: Cold Email (Day 1)
**To**: `business@glitchprod.com`  
**CC**: Contact form submission (backup)  
**Subject**: MENA Licensing Opportunity — The Amazing Digital Circus

**Suggested structure**:
1. **Hook**: Acknowledge the show's success and the existing Arabic fanbase.
2. **Credibility**: Briefly state your company, market position, and relevant experience in MENA entertainment/licensing.
3. **Insight**: Reference the censorship ban theatrically and position yourself as the partner who can unlock the **merchandise, experiential, and retail** market instead.
4. **Ask**: Request a 20-minute call to discuss a MENA licensing/agent proposal.
5. **Proof**: Mention you know the Arabic dub aired on DreamWorks Channel and that fan demand is documented (reference Altayeb's statement).

### Step 2: LinkedIn Outreach (Day 3)
**To**: Anna Sorsby
**Message**: Short, respectful connection request referencing your email and your background in MENA licensing/retail.

### Step 3: Follow-Up (Day 7)
**To**: `business@glitchprod.com`  
**Subject**: Re: MENA Licensing Opportunity — The Amazing Digital Circus
**Content**: Brief follow-up. Reiterate one specific value prop (e.g., "We operate 50+ retail doors in KSA and UAE and see strong TADC fan traction on our social channels").

---

## What NOT to Do

| ❌ Don't Do This | Why |
|-----------------|-----|
| Pitch theatrical distribution as your opening move | They already tried and it was banned. Shows you didn't do your homework. |
| Ask for exclusive streaming rights | Netflix already has global non-exclusive rights. This is not on the table. |
| Propose content censorship/edits | Creative control is sacred to Glitch. Do not lead with this. |
| Send a generic licensing inquiry | They are indie but busy. Be specific about MENA, your market, and your proposed deal type. |
| Expect fast replies to merch store email | `support@finalfinalproject.com` is for order support, not business development. |

---

## Internal Org Chart for Deal Navigation

```
Kevin Lerdwichagul (CEO)
    ├── Final business approval
    └── Public face of major announcements

Jasmine Yang (COO)
    └── Deal execution, operations, contracts

Anna Sorsby (Licensing & Merchandising Officer)
    └── First point of contact for merchandise/apparel/toy deals

Luke Lerdwichagul (CCO)
    └── Creative approval on any content-localization deals

Wenbo Zhao (Product Logistics & Manufacturing)
    └── Involved if deal involves physical product/supply chain
```

**For a merchandise or experiential deal**: Target **Anna Sorsby** with Kevin in CC.  
**For a broad regional agency/licensing deal**: Target **Kevin** directly with Anna in CC.  
**If the deal involves content changes**: Prepare to engage **Luke**.  
**For contract execution**: **Jasmine** will join the thread.