# micha — Google Play Store Listing

## Metadata

| Field | Value |
|-------|-------|
| **App Title** | micha: AI Mental Wellness |
| **Category** | Health & Fitness |
| **Content Rating** | Teen (13+) |
| **Price** | Free with in-app purchases |
| **Package Name** | org.michapp.app |
| **Target SDK** | 35 (Android 15) |
| **Minimum SDK** | 29 (Android 10) |

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## Short Description (80 chars max)

> Your always-on AI therapy companion. Talk, reflect, understand.

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## Full Description (4000 chars max)

micha is your always-on AI mental wellness companion. Designed to hold space the way a skilled therapist does — present, remembering, and continuously adapting to you.

TALK ANYTIME

Open a session whenever you need one. Morning anxiety. Late-night spirals. A difficult conversation you're still processing. micha is available every moment you need it, with no scheduling, no waiting rooms, no intake forms.

IT REMEMBERS EVERYTHING

micha builds a picture of you over time — tracking patterns across sessions, weeks, and months. Each conversation is richer than the last. Insights surface before you ask for them. The longer you use micha, the better it knows you.

GROUNDED IN EVIDENCE

Sessions draw from cognitive behavioral therapy (CBT), acceptance and commitment therapy (ACT), and mindfulness-based approaches. Structured enough to be effective. Natural enough to feel human.

PRIVACY BY DESIGN

Your mind is private. End-to-end encryption protects every session. No third-party access. No data brokers. Your thoughts exist between you and micha, and nowhere else. You can delete your entire history permanently at any time.

MOOD TRACKING THAT ACTUALLY WORKS

Daily mood check-ins take seconds. micha surfaces weekly trends, pattern analysis, and correlations you'd never spot yourself. No manual logging. No spreadsheets. Just clarity.

ADAPTIVE VOICE

Some sessions call for gentle reflection. Others need a push. micha reads tone and context, adjusting its approach accordingly — directive when you need direction, quiet when you need space.

CRISIS-AWARE

micha recognizes when a conversation moves beyond its scope and connects you with qualified human professionals. It knows what it is — and what it isn't. When you need more than an AI can offer, micha will say so.

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WHAT EARLY ACCESS USERS ARE SAYING

"I've tried four therapy apps. micha is the first one that actually remembers what I said last Tuesday." — Sarah K.

"The mood tracking just works. It picks up on things before I notice them myself." — James T.

"When I came back after a week away, micha asked about the specific thing I'd been avoiding. I hadn't mentioned it in our last session." — Priya M.

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micha is currently available through selective early access. Visit michapp.org to request yours.

micha is not a substitute for professional mental health treatment. If you are experiencing a mental health crisis, please contact a qualified professional or call emergency services.

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## App Category Tags

`mental health` `therapy` `CBT` `AI wellness` `mindfulness` `mood tracker` `anxiety support` `depression support` `wellness journal`

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## Feature Graphic — 1024 × 500 px

**Design spec:**
- Background: micha navy (`#1A1A2E`)
- Left half: micha wordmark in white, centered vertically, 120pt Inter 600
- Right half: phone mockup showing active session (the conversation UI)
- Subtle radial glow behind phone: blue (`#4A90D9` at 15% opacity)
- Bottom strip: `michapp.org` in gray, 14pt

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## Screenshots — Required Specs

All screenshots: PNG, 16:9 or 9:16 ratio

| Device | Dimensions | Count |
|--------|------------|-------|
| Phone | 1080 × 1920 px (portrait) | 2–8 |
| 7" Tablet | 1200 × 1920 px | 2–8 |
| 10" Tablet | 1920 × 1200 px (landscape) | 2–8 |

### Screenshot Sequence (6 screens — same concept as iOS)

**Screen 1 — Welcome**
"Good morning." — home screen, soft wash background

**Screen 2 — Session in progress**
Chat interface, meaningful exchange, typing indicator

**Screen 3 — The line that stays with you**
"You've said that exact phrase four times in the past two weeks."

**Screen 4 — Weekly insight**
Mood trend card, 7 sessions, upward trend

**Screen 5 — Privacy**
"End-to-end encrypted. Always." Clean lock visual.

**Screen 6 — 3am**
Session open at 3:47 AM. "Whenever you need it."

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## In-App Purchases

| Product ID | Type | Price |
|------------|------|-------|
| `micha_monthly` | Subscription | $14.99/mo |
| `micha_annual` | Subscription | $99.99/yr |
| `micha_lifetime` | One-time | $249.99 |

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## Release Notes (first version)

```
micha is live.

Early access. Limited availability. If you're here, you made the list.

We'll keep building. Tell us what you need.
```

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## Data Safety Declaration

| Data type | Collected | Shared |
|-----------|-----------|--------|
| Name | Yes | No |
| Email address | Yes | No |
| User messages | Yes (encrypted) | No |
| Mood/health data | Yes (encrypted) | No |
| Device identifiers | Yes | No |
| Payment info | Handled by Play Billing | No |

**Data encrypted in transit:** Yes
**Users can request data deletion:** Yes

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*Last updated: 2026*