# micha — Apple App Store Listing

## Metadata

| Field | Value |
|-------|-------|
| **App Name** | micha: AI mental wellness |
| **Subtitle** | Talk. Reflect. Understand. |
| **Category (Primary)** | Medical |
| **Category (Secondary)** | Lifestyle |
| **Age Rating** | 17+ (Infrequent/Mild Medical/Treatment Information) |
| **Price** | Free (subscription via in-app purchase) |
| **Bundle ID** | org.michapp.app |
| **Privacy Nutrition Label** | Sensitive Info, User Content, Identifiers |

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## Promotional Text (170 chars max — shown above description, updatable without resubmission)

> micha is now available in selective early access. iOS 16+ required. Limited spots — request yours at michapp.org.

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## Description (4000 chars max)

micha is your always-on AI mental wellness companion. Designed to hold space the way a skilled therapist does — present, remembering, and continuously adapting to you.

**TALK ANYTIME**
Open a session whenever you need one. Morning anxiety. Late-night spirals. A difficult conversation you're still processing. micha is available every moment you need it, with no scheduling, no waiting rooms, no intake forms.

**IT REMEMBERS EVERYTHING**
micha builds a picture of you over time — tracking patterns across sessions, weeks, and months. Each conversation is richer than the last. Insights surface before you ask for them. The longer you use micha, the better it knows you.

**GROUNDED IN EVIDENCE**
Sessions draw from cognitive behavioral therapy (CBT), acceptance and commitment therapy (ACT), and mindfulness-based approaches. Structured enough to be effective. Natural enough to feel human.

**PRIVACY BY DESIGN**
Your mind is private. End-to-end encryption protects every session. No third-party access. No data brokers. Your thoughts exist between you and micha, and nowhere else. You can delete your entire history — permanently — at any time.

**MOOD TRACKING THAT ACTUALLY WORKS**
Daily mood check-ins take seconds. micha surfaces weekly trends, pattern analysis, and correlations you'd never spot yourself. No manual logging. No spreadsheets. Just clarity.

**ADAPTIVE VOICE**
Some sessions call for gentle reflection. Others need a push. micha reads tone and context, adjusting its approach accordingly — directive when you need direction, quiet when you need space.

**CRISIS-AWARE**
micha recognizes when a conversation moves beyond its scope and connects you with qualified human professionals. It knows what it is — and what it isn't. When you need more than an AI can offer, micha will say so.

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**WHAT EARLY ACCESS USERS ARE SAYING**

"I've tried four therapy apps. micha is the first one that actually remembers what I said last Tuesday. It's like talking to someone who genuinely pays attention." — Sarah K.

"The mood tracking just works. It picks up on things before I notice them myself." — James T.

"When I came back after skipping sessions for a week, micha asked about the specific thing I'd been avoiding. I hadn't mentioned it in our last session. I still don't know how it knew." — Priya M.

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micha is currently available through selective early access. Visit michapp.org to request yours.

*micha is not a substitute for professional mental health treatment. If you are experiencing a mental health crisis, please contact a qualified professional or call emergency services.*

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## Keywords (100 chars max — comma separated)

```
mental health,AI therapy,CBT,mindfulness,anxiety,mood tracker,depression,wellness,therapy app
```

## What's New (Localised release notes)

```
Early access release. micha is live.

We've been building this carefully. If you're reading this, you made the list.
```

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## Screenshots — Required Specs

All screenshots: PNG or JPEG, no alpha

| Device | Dimensions | Count |
|--------|------------|-------|
| iPhone 15 Pro Max | 1320 × 2868 px | 3–10 |
| iPhone 8 Plus | 1242 × 2208 px | 3–10 |
| iPad Pro 12.9" (6th gen) | 2048 × 2732 px | 3–10 |

### Screenshot Sequence (6 screens)

**Screen 1 — Hero welcome**
- Background: micha-wash (`#E8F4FD`)
- Headline: "Good morning." in large Inter 700
- Sub: "You have a session waiting."
- Visual: Phone frame showing app home screen

**Screen 2 — Active session**
- Chat interface with a meaningful conversation excerpt
- micha bubble: "You've said that exact phrase four times in the past two weeks."
- Show typing indicator active

**Screen 3 — Mood tracker**
- Weekly mood graph, gentle upward trend
- Headline overlay: "micha notices what you can't."

**Screen 4 — Insight card**
- Weekly summary card design
- "7 sessions this week. Your evenings are shifting."
- Soft progress indicators

**Screen 5 — Privacy**
- Lock icon, clean white background
- "End-to-end encrypted. Always."
- Subtle privacy nutrition label callout

**Screen 6 — Always available**
- Phone showing 3:47 AM timestamp
- Active session open
- Headline: "Whenever you need it."

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## App Preview Video (optional, 15–30s)

**Concept:**
Open on black. Time appears: 3:47 AM.
The micha app opens. A session begins.
User types: "I can't sleep."
micha responds, thoughtfully.
Cut to morning: mood check-in, a trend upward.
End card: michapp.org

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## In-App Purchases (to be configured)

| Product | Type | Price |
|---------|------|-------|
| micha Monthly | Auto-Renewable | $14.99/mo |
| micha Annual | Auto-Renewable | $99.99/yr |
| micha Lifetime | Non-Consumable | $249.99 |

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## App Review Notes

> micha is an AI mental wellness companion. The app does not provide medical diagnosis or treatment. Crisis detection connects users to external professional resources (988 Lifeline, Crisis Text Line). No special permissions are required for the demo account.
>
> Demo credentials: demo@michapp.org / MichaDemo2026

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*Last updated: 2026*