# Roza meeting brief

## Meeting objective

Do not treat the call as a procedural registration call only.

Primary objective:

> Get Roza to see Cultshot as a credible AI media-technology company that belongs under Media City Qatar and is worth actively helping, not merely processing.

Concrete outcomes to secure:

1. confirmation that Cultshot is eligible under MCQ;
2. recommended activity/activity codes;
3. current fees, timeline, and document checklist;
4. whether to submit QFC form before or after the call;
5. any incentives, waivers, workspace, fast-track, or setup support;
6. at least one ecosystem introduction or local pilot path.

## Opening tone

Warm, direct, founder-to-founder/operator tone.

Suggested opening:

> Thanks again for making the time. Since we last spoke in 2024, the project has become more concrete. We are now looking at Cultshot as a dedicated AI production technology company, not just a side project. We are considering where to incorporate it properly, and Qatar is a serious option because this is fundamentally media infrastructure rather than generic software.

## Core narrative

Use this concise framing:

> Cultshot helps rights holders and production teams use AI on their own authorised assets. We build project-specific models and workflows for film, animation, VFX, and post-production. The point is not generic AI content. The point is controlled, rights-clear production infrastructure: visual bibles, keyframes, VFX references, new coverage, and derivative materials from assets the client already owns or has the right to use.

Then anchor with proof:

> We already have paid/scoped work with a European VFX/post-production partner around a major animated IP, and we are preparing to launch publicly around Marché du Film. That gives us a concrete commercial base, but we want the company structure and jurisdiction to match the seriousness of the work.

If naming is approved:

> We already have work around Totally Spies through IIW/Image In Work, with Banijay-related IP context.

If not approved:

> We already have work with a French VFX/post-production partner around a major European animation franchise.

## What to emphasize

### 1. It is media-first, not generic tech

- Film/series/animation/VFX/post-production workflows.
- Production assets, rushes, design packs, visual bibles, shot metadata.
- Fits Media City better than a generic tech free zone.

### 2. It is rights-first

- Trained on authorised assets.
- No reliance on scraped public datasets as the commercial premise.
- Provenance and client control matter.

### 3. It creates local capability

- Qatar can host a company that gives producers and institutions safe AI-production capacity.
- Potential workshops, pilots, archive activation, and partnerships.

### 4. It has real traction

- Do not oversell. Be factual.
- Existing scoped engagement, material ingestion/indexing, launch timing, founder/team credibility.

### 5. It needs the right jurisdiction

- You are evaluating where to place the entity.
- Qatar is attractive if MCQ can provide the right activity fit, speed, support, and ecosystem access.

## What not to emphasize

Avoid making the meeting about:

- AI replacing animators or production labour;
- making episodes dramatically cheaper as the headline;
- generic synthetic media;
- client confidential details;
- raw technical infrastructure specifics;
- legal/tax conclusions before counsel validates.

## Suggested agenda

1. Quick recap and what changed since 2024.
2. Cultshot positioning and current traction.
3. Why Qatar/MCQ is under consideration.
4. Eligibility and activity fit.
5. Setup path, fees, documents, timeline.
6. Incentives/support/ecosystem introductions.
7. Next step: QFC form, company profile, reference code, follow-up meeting, or documents.

## Questions to ask Roza

### Eligibility and activity

- Based on this profile, does Cultshot fit within Media City Qatar?
- Which activity/activity codes would you recommend for AI production technology, VFX/post-production tooling, and media software?
- Should we choose one broad activity or multiple activities from the start?
- Is “AI” a positive term to include explicitly in the application, or should the application lead with media technology and production technology?

### Setup process

- Should we submit the QFC initial form before or after this call?
- Is the 2024 instruction still correct: start the description with “establishing a company under Media City Qatar” and select “instructions over email” at the meeting step?
- What documents should we prepare now?
- What is the current realistic timeline from initial form to licensed entity?

### Fees and incentives

- Are the 2024 fees still accurate: USD 5,000 application, USD 5,000 annual license, first activity free, USD 50 per additional activity?
- Are there any fee waivers, incentives, grants, workspace support, or soft-landing packages for media-tech or AI companies?
- Are there any AI, innovation, or creative-economy programs we should apply to alongside the incorporation?

### Qatar ecosystem

- Who in the MCQ ecosystem should we speak with if we want to run a Qatar-facing pilot or demo?
- Are there local producers, broadcasters, archives, funds, or institutions exploring AI-assisted production where Cultshot could be useful?
- Would MCQ be interested in a rights-first AI production workshop or showcase?

### Entity structure

Ask carefully, without turning Roza into legal counsel:

- From MCQ’s perspective, is a new Qatari company simpler than a branch/subsidiary of an existing foreign company?
- Does having a Qatari co-founder affect the recommended setup path or available support?
- Are there common structures for international media-tech companies entering MCQ?

## Likely objections and answers

### “This sounds like AI content generation. How is it media-city relevant?”

Answer:

> The company is built around production workflows: film, animation, VFX, post-production, visual bibles, shot planning, and rights-holder asset libraries. The AI layer is the technology, but the market and workflow are media-specific.

### “How do you handle copyright and rights?”

Answer:

> Our commercial workflow is rights-first. We train project-specific models on assets provided or authorised by the rights holder. We keep provenance notes and contractually separate client materials from our general tools and methods.

### “Will you create content in Qatar?”

Answer:

> The immediate business is production technology and workflows. But a Qatar entity could support local pilots, workshops, archive activation, AI-readiness audits, and collaborations with producers or institutions.

### “Are you a software company or a production company?”

Answer:

> Primarily media production technology. We build tools, models, and workflows that sit inside production and post-production. We can support production outputs, but we are not positioning the company as a traditional production house.

### “What is the business model?”

Answer:

> Project fees for scoped model/pipeline builds, expansion fees for additional characters/locations/assets, workflow module fees, onboarding/support, and later managed secure inference or recurring support.

### “What do you need from Qatar?”

Answer:

> We need the right activity fit, a clear setup path, and ideally a media ecosystem where the company can contribute. Beyond incorporation, introductions to relevant partners and potential pilot opportunities would make Qatar a strong strategic base.

## Information to have ready

- Short profile in `docs/mcq-profile-founder-version.md`.
- One-sentence description.
- Founder/team bios.
- Current traction, redacted if needed.
- Financial ranges, not detailed confidential contracts.
- Proposed activity description.
- List of questions.
- Decision on whether Aya is co-founder, partner, or advisor in the profile.

## Red lines

Do not share:

- client confidential documents;
- project credentials or workstation details;
- raw folder paths or operational access details;
- unapproved client/franchise names;
- exact cost/margin structure;
- legal claims about tax, IP, or regulatory treatment before counsel review.

## Desired follow-up email after call

Subject: Cultshot x Media City Qatar — follow-up

Dear Roza,

Thank you again for the helpful call.

As discussed, I’m sharing the Cultshot company profile and will proceed with [QFC initial form / documents / next agreed step].

The key points I understood are:

- Eligibility: [summary]
- Recommended activity/activity codes: [summary]
- Fees/timeline: [summary]
- Documents required: [summary]
- Next step: [summary]

Please correct me if I missed anything.

Many thanks again for your support,

mnm ▸◂