# Laurent proposal draft

Hey Laurent,

Here is how Cultshot would run this.

Cultshot will build a repeatable monthly marketing system for the Totally
Spies campaign formats that are naturally strongest in rollout: trio-led
openings, gadget reveals, villain or threat beats, HQ and location beauty
moments, suit or fashion beats, and short platform cutdowns.

## Monthly output package

At the upper end of the retainer, the monthly package is best structured as:

- one anchor promo cut or hero spot
- 3 to 6 platform cutdowns built from the same approved shot families
- a bank of short modular beats that editorial can reuse across broadcaster,
  social, and campaign versions

That structure fits the brand, keeps approvals moving, and builds reuse into
the system. The objective is not to regenerate a long film from scratch each
month. The objective is to lock reliable campaign families and extend them
across releases.

## Validation package

Before the retainer starts, Cultshot will run one live brief across 3 to 5
representative shot families:

- a trio-led setup shot
- a gadget or prop reveal
- an HQ or location beauty shot
- a villain or problem beat
- a hero or dialogue closeup if the campaign needs it

That package will show what signs off cleanly, what needs heavier finishing,
and where the approval and retake load actually sits.

## Setup requirements

To build the system, Cultshot will need:

- character packs for the first 4 to 6 priority characters, including
  turnarounds, expression sheets, and outfit variants
- location packs for 5 to 8 recurring settings, with clean backgrounds and
  color keys where available
- 10 to 15 full episodes, with 5 as the practical minimum, so the system can
  learn staging, motion habits, and color relationships
- brand guidelines and recent marketing references that define the release
  standard

## Campaign inputs from your team

For each campaign, your team will provide:

- the brief, platform, aspect ratio, duration, and call to action
- a shot map broken into short editorial units rather than long continuous
  scenes
- approved reference frames, rough boards, or campaign examples for each shot
  family
- recorded dialogue when a piece uses speech
- priority order across the deliverables, for example anchor spot first,
  cutdowns second

## Execution model

1. The campaign brief is broken into shot families.
2. A reference package is approved for each family.
3. Variations are generated in batches inside each family rather than across
   the whole film at once.
4. The strongest takes are selected and the hero shots receive extra
   finishing.
5. Editorial assembles the anchor cut, then spins out the shorter platform
   versions.
6. Approved takes, metadata, and retake paths are returned in an organized
   structure.

That operating model keeps continuity manageable, makes retakes cheaper, and
creates a production system that behaves like campaign work rather than a one
off experiment.

## Cultshot delivery to post

Cultshot will return:

- compositing-ready shot packages as PNG sequences or high-bitrate MP4 files
- organized folders by video, scene, shot, and take
- selected takes and metadata for traceability and retakes
- automated prescreening plus human creative review before editorial pickup

The value here is faster exploration, stronger consistency from owned assets,
and a shorter path to reviewable material across a recurring campaign calendar.
Final editorial, graphics, audio, captions, approval, and release finishing
stay with the human team.

## Commercial frame

- $17,000 setup
- $3,000 to $5,000 per month to operate at up to 10 minutes of finished
  marketing video
- $1,000 to $2,000 for each new character, location, or outfit concept added
  after setup
- 3 to 4 weeks from approved material delivery to the first validation round

That monthly range supports a mixed package of anchor spots, cutdowns, and
reusable campaign beats. If a campaign month leans more heavily on long
continuous scenes or a larger share of hero dialogue shots, the operating
range moves up.

## Next step

The next step is one live campaign brief and a validation package built around
the shot families above. That package will make the controllability,
throughput, and finishing load visible early, before the system moves into a
recurring monthly rhythm.