# Official benchmark shortlist

## Purpose

This is the tight benchmark shortlist for short-form `Totally Spies` marketing
outputs closest to the sample format Laurent shared.

Use this ranking when selecting references for:

- short promo tests
- validation shot packages
- campaign beat families
- edit and pacing targets

## Ranked shortlist

| Rank | Asset | Link | Why it matters most |
| --- | --- | --- | --- |
| 1 | `Brand New Gadgets! \| Totally Spies! Season 7 \| Clip` | `https://www.youtube.com/watch?v=-X4N_OGEb6g` | Closest match to a short sample-style promo. Single clear idea, fast readability, franchise-coded gadget focus, and strong reuse value for short marketing beats. |
| 2 | `Best Gadgets! \| Totally Spies! Season 7 \| Compilation` | `https://www.youtube.com/watch?v=B-IsYa_ZGWc` | Best reference for a reusable beat bank. Shows how the brand handles modular gadget moments that can be cut into multiple versions. |
| 3 | `Totally Spies! Season 7 Trailer` | `https://www.youtube.com/watch?v=eBMr_wW0rTk` | Best anchor-spot reference. Strongest guide for overall campaign structure, trio-first framing, villain spikes, and world setup. |
| 4 | `Totally Spies! - Top Secret Mission (Music Video)` | `https://www.youtube.com/watch?v=9c_DuozV3mI` | Best rhythm and montage reference. Useful for energy, attitude, fashion beats, and cut cadence, but less directly aligned to a short product-style clip. |

## How to use this ranking

### For the first short sample target

Use the shortlist in this order:

1. `Brand New Gadgets!`
2. `Best Gadgets!`
3. `Season 7 Trailer`

That stack gives the clearest target for a short sample because it prioritizes:

- modular clip structure
- readable branded action
- gadget-led hero moments
- clean franchise identity in a short runtime

### For the validation package

Map the references to the current shot families like this:

| Shot family | Primary benchmark | Secondary benchmark |
| --- | --- | --- |
| trio-led setup | `Season 7 Trailer` | `Top Secret Mission` |
| gadget reveal | `Brand New Gadgets!` | `Best Gadgets!` |
| HQ or location beauty | `Season 7 Trailer` | `Best Gadgets!` |
| villain or threat beat | `Season 7 Trailer` | `Top Secret Mission` |
| hero or dialogue closeup | `Season 7 Trailer` | `Brand New Gadgets!` |

## What not to do

- Do not benchmark the short sample against generic anime or general AI demo
  clips.
- Do not let the long-trailer structure dominate a short promo test.
- Do not use repost or archive channels as creative source of truth when the
  official channel already provides the material.

## Strategic context

The Banijay rollout note is not a frame-level benchmark, but it matters because
it confirms the franchise is being marketed as a repeatable cross-platform
campaign rather than a single trailer drop:

- `https://www.banijay.com/blog/2025/05/19/totally-spies-season-7-deploys-to-uks-itvx-and-pop/`

That supports the current direction: one anchor spot, multiple cutdowns, and a
reusable bank of campaign beats.

## Recommendation

For any near-term sample or validation pass, treat:

- `Brand New Gadgets!` as the **closest short-form benchmark**
- `Best Gadgets!` as the **closest modular system benchmark**
- `Season 7 Trailer` as the **campaign master benchmark**