# Official marketing reference study

## Purpose

This study identifies the official `Totally Spies` marketing assets that should
shape the project's creative benchmark and content system.

## Verified primary references

### Official YouTube channel

Primary channel:

- `https://www.youtube.com/@TotallySpiesChannel`

Verified uploads from the official channel:

- `Totally Spies! Season 7 Trailer`
  - `https://www.youtube.com/watch?v=eBMr_wW0rTk`
- `Totally Spies! - Top Secret Mission (Music Video) | Totally Spies! Theme Song`
  - `https://www.youtube.com/watch?v=9c_DuozV3mI`
- `Brand New Gadgets! | Totally Spies! Season 7 | Clip`
  - `https://www.youtube.com/watch?v=-X4N_OGEb6g`
- `Best Gadgets! | Totally Spies! Season 7 | Compilation`
  - `https://www.youtube.com/watch?v=B-IsYa_ZGWc`

### Rights-holder / distributor rollout context

- Banijay UK rollout note:
  - `https://www.banijay.com/blog/2025/05/19/totally-spies-season-7-deploys-to-uks-itvx-and-pop/`
- Banijay industry trailer link referenced in reporting:
  - `https://vimeo.com/953985089`

### Campaign extension context

- Banijay states that season 7 rolled out with Gulli in France, Warner Bros.
  Discovery networks and platforms across EMEA and the U.S., and Discovery Kids
  LatAm.
- The brand also extended into Cartoon Network's Roblox `Game On!` activation,
  which matters because it confirms the marketing system is broader than a
  single trailer drop.

## Sources to treat as secondary only

These are useful for context but should not be treated as primary references:

- press coverage such as ComicBook and mxdwn
- fan-maintained wikis
- archive or repost channels such as `CNArchives`

## Campaign grammar observed

Across the official references, the marketing grammar is consistent:

- trio first
- bright, glossy, pop-forward presentation
- fast readable promo structure
- gadgets as recurring hero elements
- villains or threat beats as quick tension spikes
- HQ and location beauty shots for world setup
- fashion / suit beats as identity markers
- music-led montage for energy and attitude
- short modular clips, cutdowns, and compilations rather than only one long
  trailer format
- broadcaster / territory rollout logic layered onto the same core asset pool

## Implications for this project

These references support a monthly content system built around reusable shot
families, not around a single long continuous generated scene.

That means the strongest deliverable model is:

- one anchor promo cut or hero spot
- several short cutdowns from the same approved families
- a reusable bank of modular beats that can be repurposed across campaign
  versions